This technique has been used throughout to make her standout in comparison to other characters in the video because she is the main focus.
The editing applies stronger lighting which gives Rihanna a glow that makes her stand out in the contrasting black setting.
On the right, we have a range of mid shots and close ups which display an unusual monochrome effect to reflect the house style. Although, the fact that Rihanna is comfortable in her own skin, creates a form of dominance because she is comfortable with who she is, a dominant, independent women whom fans idolise. From these shots, we realise the house style displayed through the effective use of mise-en-scene, a black and white theme with hints of other colours to make them stand out throughout the music video, for example, gold, a colour often associated with RNB and Hip Hop genres.You notice that Rihanna is open to everyone as she reveals herself through nudity, this questions whether she is objectifying her self (notion of looking), creating the idea that she may be labelled as a sex icon. Whereas, Jay Z has a contrast of electric sparkles with the black, similar to those used in Rihannas shot. Although, when looking at Jay Z, he wears gold trainers, contrasting with the background, to make him, as an individual stand out as he is very significant in the music industry.However, having Rihanna in this strong but elegant pose, she stands out in comparison to Jay Z because she is taller and more significant reflected through out the whole music video.In both shots, the lighting is very effective, Rihanna has sparkles which display a feminine contrast to the rest of the black back ground. First, we look at Rihanna, she is not wearing a typical ballerina dress, it has an edge of dominance because of the colour black, its cropped short to display this sex icon. In both of these mid shot/close ups, we have the significance of costume, as well as a contrast of colours. The tom-boy hat also creates this power and control in Rihanna that you would usually find in a male.There is low lighting overall, but this contrasts with a strong beam of light which enhances Rihannas significance as the light source seems to be coming from her. In the composition of the shot, we see the hat over lapping her short, edgy hair style which portrays a dominant, rebel stance. When you open up to the music video, you have an instant mid shot sliding across the screen of Rihanna, allowing us to see the mise-en-scene clearly.Immediately, we have a dominant portrayal of the female artist, who wears a black cat suit, she seems to be in control, emphasized because she is the first thing that comes in to view.Overall, we experience a mysterious, dark vibe to reflect the change in Rihannas career, exhibited through the tom boy hat which covers her face.
Rihanna exhibits a sex appeal throughout the whole performance, which males want and females want to have, this again, broadens the target audience among males and females.You notice that this strong performance uses micro elements to reinforce this dominant female role. The performance itself demonstrates a a lot of female power, as we see the energy given off during the music video. By displaying a completely dedicated performance, Rihanna displays a hybrid of RNB and Hip Hop, significantly portraying her new conversion to broaden her appeal.
Rihanna umbrella meaning full#
Performance When looking at a range of music videos, you realise there is a mixture of narrative and performance, however, it is rare when approaching something which is completely dedicated to a performance or a narrative.Although, when looking at the music video, Umbrella, it is a full performance, which states Rihannas independence and dominance as a solo artist. Umbrella, is a complete performance and uses the microelements: Editing, Camera angles/movement/composition and Mise-en-scene to its advantage by displaying a lot of versatility. This very successful Rnb hit became the result of Rihannas world wide success and the great step up she needed in her career. This single was a successful chart performance world wide and positive remarks from critics left, Umbrella, listed number three on the 100 best songs of 2007 published by, Rolling stones, magazine.Later, in 2008, Umbrella, gained the approval it deserved because it received a Grammy Award for Best rap/sung Collaboration. Background Information Rihanna started her career in 2005 where she released her debut single, Pon de Replay, displaying her, girl next door, outlook, although she had a transition to her new profound, good girl gone bad, stereotype in order to show her versatility.Rihanna became well known for the single, Umbrella, which was featured in her album, good girl gone bad, which was distributed on the 29 thMarch 2007.
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